Saudi MarTech Innovation Meet

Subra Krishnan

Co-Founder and CEO at
Lemnisk

Subra Krishnan is a visionary leader with extensive experience in building innovative solutions. He leads Lemnisk with a passion for leveraging technology to drive customer engagement and measurable growth.

Hasan Al-Hashem

Director Corporate Marketing at
SMC Hospitals

As a Marketing & Communications Consultant, partnering with international firms to develop brand strategies, customer experience initiatives, and market growth solutions. With over 13 years in managerial positions, I have led marketing, branding, and communication efforts across various industries, particularly in healthcare.

I hold a Certificate in Brand Management from the University of London and a BA in Visual Communication from Amman Al-Ahliyya University. My expertise in brand positioning, strategic marketing, and consumer engagement, helps organizations build strong market presence.

I am an active member of:

- CMO Council | United States
- SHSMD | United States
- CIPR | United Kingdom
- CIM | United Kingdom
- American Marketing Association | United States

Additionally, I served as a certified judge for the CX Awards (2023-2024) in Saudi Arabia.

My work has earned multiple national and international awards, including:

- 1st Place – Patient Experience Initiative Awards | Riyadh
- 2nd & 3rd Place – Saudi Customer Experience Awards | Riyadh
- 1st Place – Best Visual Identity in Healthcare, Transform Awards MEA | Dubai
- 1st Place – Marketing Pioneers Awards (Al-Ahsa Runs Marathon) | Riyadh
- Guinness World Record – Public Awareness Initiative on Hand Hygiene | Al-Ahsa
- Planetree Gold Award Team Member – Patient-Centered Healthcare | United States

I have contributed to industry discussions with articles such as:

- Saudi Arabia: The Leading Destination for Healthcare Investment
- The Impact of IPOs on Healthcare Quality in Saudi Arabia
- The Power of Branding in Healthcare

With expertise in marketing strategy, brand development, and customer experience, I continue to drive impactful change, helping brands grow, engage, and lead in their industries.

Hosam Alqurashi

Board Member - Saudi Arabia Spinneys

Hosam A. Alqurashi is a seasoned leader with over 20 years of experience in retail, FMCG, and marketing, recognized for driving innovative strategies, transformative growth, and customer-centric solutions. He began his career at Procter & Gamble, managing major brands across the Arabian Peninsula and achieving significant market leadership, which laid the foundation for his expertise in brand management and consumer engagement.
As an Executive Advisor at the Royal Commission for Riyadh City, Hosam served as the director for the Regional Headquarters Attraction program that brought leading global companies to establish their presence in Riyadh. He has also held pivotal leadership roles, including Chief Commercial Officer at Panda Retail Company and Chief Executive Officer at Whites, where he led large-scale supply chain and operational transformations.
Hosam’s innovative leadership as the CMO of Nahdi Medical Co., the largest pharmacy chain in MENA, earned him the prestigious Retail Professional of the Year 2015 award by the International Council of Shopping Centers (ICSC).
He currently serves as a Board Member and NRC Member at Almarai. In addition, he is a Board Member at Spinneys Arabia and serves as Vice Chairman of the Board and NRC Member at the Saudi Coffee Company, a Public Investment Fund (PIF) subsidiary. Hosam is also a Board Member of the Madinah Heritage Company, another PIF subsidiary, contributing to key national growth initiatives.
With a Bachelor’s in Chemical Engineering from King Abdulaziz University and extensive global professional training, Hosam is committed to impactful leadership, fostering organizational growth, and creating lasting value for businesses and communities.

Abdulrahman Alyahya

Head of Marketing at
Mobily Pay

Integrated Marketing manager, Creative, dedicated, insightful professional offering over 6 years of success in the areas of content writing, editing, and marketing strategy. Experience creating and writing advertisements, blog posts, social media, and web content. Passionate, results-driven leader seeking a progressive role within a reputable, customer-focused digital marketing organization.

Faisal Aljahdali

Senior Marketing Manager at SPL

Marketing Campaign Manager

Elyas Alghamdi

Senior Marketing Manager at Drahim

Ambitious toward marketing & creativity, aspiring to work for a company where extensive skills and expertise are present and utilized to achieve the company’s goals and targets.

Faisal Al-sheikh

Marketing Director at AQAR

Cross-industry marketing and communications expert with 10+ years of experience managing MARCOM initiatives and projects

Mohammed Alhefzy

Head of Marketing at Marn

“A jack of all trades is a master of none, but oftentimes better than a master of one." Results-driven Marketing Professional with 9 years of experience in the creative industry. Expert in aligning marketing operations with business goals through performance-driven marketing, including organic and paid initiatives. Notable achievements include scaling the agency by 3 times and winning a rebrand governmental tender with a top-ranked proposal. a strong team leader with a keen eye for detail and a strategic understanding.

Habib E. Saba

Chief Marketing Officer at Tiqmo

I'm a data-driven consultant with over 17 years of experience helping companies achieve sustainable growth.I leverage my expertise in strategic management, digital transformation, and segmentation to develop and implement data-driven strategies that have delivered 10x ROIs for pre-set targets. As a change agent, I foster organizational agility and provide trusted insights to guide informed decision-making.

Abdelgalil Elnimeri

VP of Marketing & Communications at Riyad Capital.

As VP of Marketing & Communications at Riyad Capital, I specialize in driving strategic growth, enhancing brand equity, and building customer-centric, data-driven marketing initiatives. With a proven track record in leadership, I align marketing strategies with organizational goals to deliver measurable results and create long-term value.

At Get CARI, our team is championing marketing strategies that bolster the organization's objectives, leveraging my expertise in events and cutting-edge advertising campaigns.

My leadership at Nugttah was marked by a commitment to innovation, where we cultivated brand loyalty and significantly enhanced the company's visibility in the loyalty points and pickup orders sector.

The role at Foodics as KSA Marketing Lead has ingrained a robust understanding of the Saudi market in me, enabling the creation of compelling campaigns and the fostering of strategic alliances. This has been pivotal in transforming business insights into actionable growth strategies, contributing to the rising prominence of the organizations I've aligned with.

Stuart Bateman

Head Of Digitalization at Geidea solutions

Executive Profile

A forward-thinking executive with 22 years of experience, holding a BSc, MBA, and pursuing a part-time doctorate in AI-Marketing. Positioned at the intersection of finance, technology, and marketing.

Nawaf Tabbaa

Chief Marketing Officer at Muntajat

Passionate marketing and commercial leader specializing in driving growth through brand excellence, innovative advertising, trade marketing optimization, digital transformation, and seamless go-to-market strategy execution within the FMCG and pet care industries.

Ahad Hamza Nihal

Group Marketing and Commercial Director at Abdullah Al Othaim Investment Co

A seasoned senior commercial executive with over 18 years of experience who specializes in the entertainment, retail, malls, fashion, F&B, hospitality and research industries. I have a proven track record of transforming businesses across different verticals, turning them around to profitability, and building sustainable value through leveraging relationships and stakeholder management.

I lead a team of professionals who are responsible for creating and executing innovative strategies to drive revenue growth, customer acquisition, and brand awareness for existing assets. I also oversee the sales distribution, promotions, and below-the-line marketing activities across various channels and markets. I am passionate about delivering exceptional experiences to our customers and partners, and I am always looking for new opportunities to expand our reach and impact in the industry by 'Elevating the Game'

Ritvik Sharma

Director of Data and Analytics at
Chain Reaction

I'm a passionate data-driven leader with a proven track record of transforming businesses through strategic marketing analytics and data-driven decision making. Throughout my career, I've cultivated a comprehensive understanding of digital marketing, MarTech, and data science, leveraging them to drive significant growth and optimize user experiences.

Currently, as Director of Data & Analytics at Chain Reaction, I'm spearheading the evolution of the department, fostering a culture of data-driven decision making across the organization. I was instrumental in securing a Google Marketing Platform partnership for Chain Reaction in Analytics, empowering us to deliver deeper client insights and optimize marketing strategies.

I'm also passionate about sharing knowledge and fostering collaboration within the data and marketing communities. I launched the LEAD podcast (Leading Experimentation, Analytics, and Design), where I've had the privilege of interviewing industry legends like Simo Ahava.

I'm excited to leverage my expertise to lead the next generation of digital marketing strategies, contribute to the company's continued success, and connect with inspiring professionals in the field.

Hassan Yaghi

Head of Retail & Marketing - Niche at Puig

Hassan Yaghi is a seasoned retail and marketing leader with extensive experience in the beauty and luxury industries. With a passion for data-driven strategies and innovation, Hassan has successfully led multiple retail transformations, e-commerce integrations, and CRM optimizations. A thought leader in retail and brand strategy, Hassan is dedicated to shaping the future of luxury consumer experiences.

Roaa A. Serhan

Group Marketing Director at ALSAFA

Roaa A. Serhan is a seasoned marketing leader with nearly 13 years of experience in the retail industry, specializing in strategic marketing, digital marketing, eCommerce, events, and brand consultation. As the Group Marketing Director at ALSAFA, she oversees large-scale brand transformations, market positioning, and innovative marketing strategies across multiple sectors.

Roaa has worked with some of the biggest retail players in the region, including Azadea, Alshaya, Cenomi, and Apparel Group, where she played a key role in driving brand growth and market penetration in Saudi Arabia. Her deep understanding of the local and regional market dynamics enables her to craft data-driven marketing strategies that resonate with diverse audiences.

Passionate about technology and innovation, Roaa is an advocate for the integration of AI, personalization, and real-time engagement in marketing. Her expertise lies in leveraging data and digital tools to enhance customer experiences and build meaningful brand connections.

As a thought leader in the marketing space, Roaa brings a forward-thinking perspective to the discussion on The Future of Marketing: AI, Personalization & Real-Time Engagement, offering insights on how brands can adapt to the evolving landscape and stay ahead of the curve.

Mohamed Abd Elhady

Director of Sales Marketing at
Ramada by Wyndham

Experienced Director of Sales with a demonstrated history of working in the hospitality industry. Skilled in corporate, Mice, leisure, Catering and development Negotiation, Operations Management, Microsoft Word, and Sales. Strong sales professional with a Bsc focused in Business Administration and Management, General from Ain Shams University.

Mahmoud Shamroukh

Marketing Manager at
Abdullah Al Othaim Investment Co

Experienced Marketer and brand activation with a demonstrated history of working in the Entertainment, leasing, pharmaceuticals, Healthcare, and Retail industries. Skilled in Negotiation, Business Planning, Analytical Skills, Sales, and Presentation Skills. Solid record of achievement over 10 years in marketing, strategic partnerships, business development, and sales. Results-focused team player to drive substantial revenue and profits through proactive strategies.

Dr. Adham Mohamed

Group Marketing Manager at
Al-Inma Medical Services Co.

A results-driven marketing strategist with a proven track record in corporate branding, media production, business development, and high-impact marketing execution. With over a decade of experience in healthcare marketing, advertising, and communication, I specialize in data-driven strategies, omnichannel growth, and market positioning that drive measurable business outcomes.

I thrive in high-growth environments, where I leverage consumer insights, creative storytelling, and digital transformation to build scalable marketing solutions that maximize brand visibility, lead conversion, and revenue generation. My expertise spans strategic planning, competitive analysis, and cross-functional leadership, ensuring that marketing operations are fully aligned with business expansion goals.

Beyond execution, I am passionate about innovation, knowledge acquisition, and continuous optimization—constantly refining strategies to stay ahead in an ever-evolving market landscape. My experience leading multi-disciplinary teams and multi-branch operations enables me to build agile, high-performing marketing ecosystems that deliver sustainable growth.

If you're looking for someone who can bridge the gap between creativity and business impact, execute high-stakes marketing initiatives, and drive market dominance through strategic leadership, let’s connect.

Mohammad Junaid Seraj

Marketing and Communication Partner,at The Greenhouse by Chalhoub Group.

🔹 Mohammad Junaid Seraj is presently the Marketing & Communications Partner of The Greenhouse by Chalhoub Group, MENA's leading retail operator and luxury partner. The Greenhouse is the group's space for innovation and bold entrepreneurship.

🔹 With a passion for fostering innovation and driving business growth, Junaid leads the marketing department in deploying strategic initiatives building brand equity and attracting key venture partnerships. His expertise lies in accelerating startups in tech, retail-tech, luxury, and fashion sectors, designing accelerator programs, and building new ventures that empower the next generation of entrepreneurs in the MENA region.

Prior to his current role, Junaid held positions in the innovation and creative sectors. He consulted programs at Radicle Studio with Dubai Cares (formerly Impact Hub, Dubai), a strategic innovation studio with global operations, and led marketing efforts at Step Group, organizing the largest media, startups, and technology conference in the region, the Step Conference.

Junaid's career journey also includes significant contributions as the Program Coordinator for Intelak, MENA's leading corporate accelerator in the Travel and Tourism Technology domain, under the umbrella of Emirates Airline Group and Dubai Department of Tourism & Commerce Marketing.

Passionate about driving positive change and fostering innovation, Junaid welcomes connections and collaborations.
Reach out to Junaid via email: junaidseraj12@gmail.com.

Khurram Hamid

Managing Director/Partner KSA and Marketing Services Practice Lead Middle East at Accenture Song

I'm a best selling author and digital pioneer bridging healthcare, government, CPG and top tier management consultancy. With over 23 years of experience.

My career has been a dynamic voyage, charting new courses across diverse worlds: digital marketing and branding in CPG and Pharma giants like Procter & Gamble, GSK and Pfizer. Navigating and building the health tech and insurtech digital economy as Senior Advisor for Saudi Arabias health insurance regulator. A subject matter expert on digital marketing for the University of Cambridge Judge Business school and a startup mentor to the United Nations Development program.

Currently I'm steering the helm of Accenture Song as Managing Director/ Partner KSA and spearheading their marketing services practice for the Middle East Region.

I lead an organisation that is shaping the future and the reinvention of marketing in an AI world for giga projects, governments and brands across the region.

My passion project, the bestselling book "The New Digital World Order," explores the profound impact of digitalization in a post Covid multi polar world, offering frameworks for navigating this ever-evolving landscape. I’m also a board member of the Global Think Tank the Web 3 Institute.

Zainab Tunkar

Director of Marketing at The St. Regis Riyadh

Zainab is an entrepreneur, Director of Marketing at The St. Regis Riyadh, and a scriptwriter with 10 years of experience in the hospitality industry. With a passion for branding, storytelling, and strategic growth, Zainab blends creativity and craft with business acumen to drive impactful marketing initiatives.

Ahmed Amr

Marketing Director at Saldwich

A highly professional, dynamic, presented and driven marketer with vast experience of maximizing the awareness, sales and profits of brands.Experience of working in a fast paced environment and able to quickly understanding the mission, vision and values of a brand. Possessing a proven ability to work within brands guidelines and create an image that is up to date and right for its audience.

Ahmed Fahmy

Digital Marketing & Ecommerce Manager at Leejam Sports Company (Fitness Time)

Lead and execute the marketing strategy for one of the fastest-growing retail chains in the region. With over eight years of experience in the marketing field, I have developed a strong expertise in omni-channel and online marketing, as well as paid social media advertising, which are essential for reaching and engaging our diverse and dynamic customer base.In my previous roles, I have successfully designed, implemented, and tested the largest digital marketing campaign for Abdullah Al-Othaim Markets, increasing the customer base in a single year. I have also driven the development and execution of a robust eCommerce strategy for Alsaif Gallery, factoring in industry trends, best practices, and competitive strengths and weaknesses. Additionally, I have a creative background in print and digital design and art direction, which enables me to create compelling and consistent brand messages across various media platforms. My goal is to leverage my skills and experience to help Dukan Retailing Company achieve its vision of becoming the leading retailer in the Middle East.